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BRAND EXPECTATIONS VS REALITY

One of the fundamental concepts behind creating a brand is that it creates a set of expectations. Creating clear brand expectations, then meeting (and ideally …

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Why Being More Productive Does NOT Equal Being More Busy

When it comes to running your business, it’s all too easy to drown under a never-ending to do list. We all know we need to …

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Why Having a Strong Brand is Key to Drive Sales

Branding has always fascinated me – the creative element yes, but also the psychological pull. Which is why I focused my studies at university on …

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Why Setting Up My Own Business Was The Best Thing I Ever Did

Growing up, I followed a fairly logical path. I studied Business Management at the University of Nottingham, niching in on marketing and branding, before starting …

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